Almost everyday i get asked why i am still using CPALead and not just grabbing the offers for myself and coding my own gateway. There are many many reasons, some of which are to do with my laziness :P , but for the most part its to do with trust. I know that no matter how much i run through CPALead, i am almost guranteed to be paid. Albeit without breaking their TOS as well. But even so, I think its just the peace of mind, that it wont get to the end of net 30, and the network suddenly take all my leads away. It just doesn’t happen with CPALead.
If we jump the fence for a bit, and take a look through the glass from the “Your own Incentivised Offers” side. The most obvious drawback to using CPALead is that they are just a middle man, and being so, they are taking a cut off the pie for themselves. But how much? Are we talking a slim slice or a 50% cut going to them. I did a bit of investigating, however to be honest, it was a bit difficult and ill explain later, but heres a few results :
Free Lotto Offer (WorldWide)
CPALead : $0.26
Other Networks : $0.20 – $0.40
My Luv Crush (NZ)
CPALead : $2.36
Other Networks : $2.10 – $2.40
Win A PS3 (CAN)
CPALead : $3.94
Other Networks : $3.50 – $4.10
Macbook Air (CAN)
CPALead : $3.94
Other Networks: $3.56 – $4.00
Team Edward vs Team Jacob (Twilight Offer)(USA)
CPALead : $0.90
Other Networks: $0.93 – $1.55
Want Some Free Coupons (CoolSavings)(USA)
CPALead : $0.75
Other Networks : $0.80 – $1.00
Want An IPod and IHome Studio (USA)
CPALead : $0.94
Other Networks : $0.93 – $1.25
Have a quick look at those numbers. Now they arent outrageously cutting, but it does seem they are taking a small slice of the pie. What i will say however, is that so many of CPALead’s surveys seem to be exclusive to them. Which is a suprise to be perfectly honest but it does seem that way. Im sure you all know the usual email submit landing page, the one where you select one option from a drop down box then submit your email. Well ive done them above, but there was so many that were huge long list surveys (Maybe like 10 questions), and these seem to only reside at CPALead. Also to add in there, that i used offervault + a few other network accounts to check the pricing for other networks.
Of course here comes the calls for CPALead shaveing. Well, possibly…. They could be shaving clicks as well, but to be 100% honest i haven’t noticed it. My conversion ratio is generally well above 20% which is fine with me. People say they just shave off clicks to make the conversion ratio look better. This is a possibility, but even for testing the above offers out. All of the clicks showed up in my stats panel, so either they arent shaving my IP clicks, or their not doing it at all.
Another issue with going your own way, is how to code the gateway. There is a few people out there selling code to make your own, but to be honest they are doing it such an awful way that i would NEVER buy it. Most dont even seem to know how to work postbacks from networks, therefore they are basically setting the gateway on a timer, and hoping that people will fill out an offer. Yeah well, that doesnt sit well with me. I want my user to fill out one offer, and then visit my whole site for a day, not have to constantly wait on a timer thinking that im scamming him.
Then there is the problem with Geo-Targetting, rotating offers, remove expire offers and the list goes on. Maybe its because im more of a set and forget person, but i just dont see myself sorting out the offers, testing the waters with some, rotating them in and out and doing split testing. CPALead does that for me! And for that, i think they deserve a slice of my pie.
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